Customer Relationship Management (CRM) is a term applied to processes to handle customer contacts. CRM Software supports this by storing and building profiles on the customer's needs, history and interests. This information is analyzed and turned into actions that that can be used by your representatives and your end systems (TouchPoints^TM). Membership Relationship Management (MRM) similar to Customer Relationship Management (CRM) is a term applied to these same processes to handle members.

The cost depends widely on the degree of integration and the modules you select. Although half of typical CRM/MRM installations are less than $500,000, some larger more complex solutions can be quite a bit more.

Many solutions on the market think CRM/MRM is only the tracking of sales and potential customers. Although this is important, their solution is missing the big picture. Our affordable product "TouchPointsTM" is a fully integrated, customized solution that optimizes net profit and customer satisfaction through informed intelligence. This means at every "TouchPoint" we give an informed offering based on one-to-one profiling. Don't just guess on your customers' wants, know what your customers want. The result is a radical increase in your campaign results. This intelligence can be placed at any touch including the web, branches, emails, mail, phone and your sales representatives. Our system knows what they want through advanced data modeling, dramatically improving campaign effectiveness. Of course it's more than just cross selling, it's a 360 view of your customers' needs, customized workflow, real time management, integration of all your systems and more. TouchPointsTM could be a box product, however it is meant to be customized to your organization. Take a look at the features and modules and see how it could help improve your bottom line. Contact us and see a live demo of TouchPointsTM.