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Description
Marketing analysis could result in a popup script. A behind the scenes analysis of this membership has recognized that he
has a 90% chance of accepting this particular cross sell. This analysis is based off of potentially hundreds of pieces of information
stored on this individual. When the script is offered can vary by priority, the customer service representative, or the transaction at hand.
Where?
Scripts can be offered in the back office, during an online membership transaction or event on your public facing website.
Scripted Approach
Scripts are built using a drag and drop on screen editor so you can visualize and control the transaction. Even other source systems such
as another web application or console application can be linked and automated to apply the members response.
Types of Scripts with a few examples
- Cross-Sells
- Auto Insurance
- Travel Vacation
- Attraction Tickets
- Up-Sell
- Membership Upgrade
- Add an Associate
- Buy a Gift Membership
- Data Collection
- Address on Record is flagged
- Email address is missing
- Phone Number is incorrect
- Inform
- Did you know we have a special on Friday
- New benefits available
- Free car wash
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